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Car batteries are one of those essentials that are also a commodity. For the motor trade, they represent a sale that they can't afford to go wrong. The hassle just isn't worth it. The Oldham brand's key message was one of reliability. This is reflected in the famous "I told 'em Oldham" line that has been around for decades. For this trade advertising campaign, the creative solution was to adapt the already-established strapline and give it a relevant twist.
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