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Carling is one of Britain's most successful lagers. Over the years the brand has used sponsorship and other activities to build a strong association with football. The Carling Football Stuff campaign, devised by The Marketing Store Worldwide, was designed to strengthen the association even further. Steve Coxon wrote the copy for both of the catalogues that were distributed for each of the two years that the Football Stuff campaign ran. The copy was also used on the website associated with the sales promotion.
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| Copyright in all original copy on this page rests with Steve Coxon or Steve Coxon Creative Services Ltd. Any other copy, trademarks or other branding devices are the property of their respective owners and are used here only insofar as they form part of the portfolio of work carried out in the past by Steve Coxon on behalf of clients and, in line with advertising industry practice, are shown purely for the purposes of providing information about the capabilities of Steve Coxon and Steve Coxon Creative Services Ltd. Use of third party trade marks and branding devices does not imply that these third parties endorse or have any connection with Steve Coxon or Steve Coxon Creative Services Ltd. Similarly, the mention of any third party should not be taken as an endorsement or recommendation by Steve Coxon or Steve Coxon Creative Services Ltd. This page may be printed for reference purposes only. | ||||