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Brief: Eversheds is a leading legal practice, with specialists working in a number of fields. The brief for these mailings was to communicate Eversheds authority in a specific field to selected clients and potential clients. The client supplied a very carefully chosen list of invitees to a seminar on a topic of concern. The copy needed to reflect an in-depth understanding of the key issues surrounding each topic, as well as persuade people of the importance of attending. Each piece was expected to achieve a positive response rate of 40-50%. Each one succeeded.
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| Copyright in all original copy on this page rests with Steve Coxon or Steve Coxon Creative Services Ltd. Any other copy, trademarks or other branding devices are the property of their respective owners and are used here only insofar as they form part of the portfolio of work carried out in the past by Steve Coxon on behalf of clients and, in line with advertising industry practice, are shown purely for the purposes of providing information about the capabilities of Steve Coxon and Steve Coxon Creative Services Ltd. Use of third party trade marks and branding devices does not imply that these third parties endorse or have any connection with Steve Coxon or Steve Coxon Creative Services Ltd. Similarly, the mention of any third party should not be taken as an endorsement or recommendation by Steve Coxon or Steve Coxon Creative Services Ltd. This page may be printed for reference purposes only. | ||||
