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Brief: McKessonHBOC (now known simply as McKesson) is the world's leading provider of healthcare information solutions. Following a period of extensive acquisitions and minimal marketing activity, the company lacked a cohesive communications presence in the market place. Steve Coxon worked closely with the client and Big Communications to develop a distinctive style of advertising, built around the single-minded proposition of 'e-health'. The work included a corporate brochure, a new website, product sheets, advertising and a major staff conference to launch the new identity and communications platform to several hundred staff. Since then, the brand has evolved even further.
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