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Brief: LTI is the company that makes the famous black cab 'London' taxis. To promote their new TX1 model, the company wanted to produce a brochure that would communicate the key benefits of the TX1 to taxi drivers. The style of the brochure and the copy reflects the fact that the TX1 is more than a car. It is a key business tool and a major investment decision for taxi operators. The new model was based on extensive research into the current and future needs of taxi operators. This was summarised in the brochure's main headline, calling TX1 'the taxi driver's taxi'.
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