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Brief: Nuffield Hospitals is a private healthcare group offering a full hospital service. Nuffield Hospital in Birmingham wanted to promote its hernia and varicose veins surgical procedures separately from the hospital's other services. Steve Coxon proposed a different brand _ Nuffield Direct - and a marketing campaign consisting of local press advertising, supported by literature. Steve produced several concepts for the campaign. Strong, non-medical imagery was the preferred route. Steve also bought media and managed print production.
The advertising won a Silver in the regional Cream Awards. |
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