Steve Coxon
Case Study: Brochures & Leaflets: Business to Consumer

Client: Wesleyan
Agency: Wesleyan Marketing Team

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Brief:

The Wesleyan is a major mutual society offering a range of financial services.

The brief: to write copy for sales literature that is informative, clear and as jargon-free as possible.

The examples shown here are just two brochures taken from a full suite of literature used by the Wesleyan's financial advisers.

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