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Brief: Lutine Assurance specialises in offering competitive term assurance policies to insurance brokers. The brief was to write copy for literature that introduced brokers to the broad range of products available from the company. The copy needed to communicate the benefits of dealing with Lutine, using language and terminology that would be widely understood in the insurance sector.
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| Copyright in all original copy on this page rests with Steve Coxon or Steve Coxon Creative Services Ltd. Any other copy, trademarks or other branding devices are the property of their respective owners and are used here only insofar as they form part of the portfolio of work carried out in the past by Steve Coxon on behalf of clients and, in line with advertising industry practice, are shown purely for the purposes of providing information about the capabilities of Steve Coxon and Steve Coxon Creative Services Ltd. Use of third party trade marks and branding devices does not imply that these third parties endorse or have any connection with Steve Coxon or Steve Coxon Creative Services Ltd. Similarly, the mention of any third party should not be taken as an endorsement or recommendation by Steve Coxon or Steve Coxon Creative Services Ltd. This page may be printed for reference purposes only. | |||||
