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Brief: When Madame Tussauds opened their wax museum in Las Vegas, they needed a commemorative brochure that could be sold to visitors. Steve Coxon wrote short, 100-word biographies of featured celebrities based on information supplied by the client. The brochure was completed by longer articles on the history of Madame Tussauds and 'behind-the-scenes' looks at how the models are made. All the copy needed to be written in American English and appeal to a mass-market American audience. Copy was approved via fax and e-mail, with the final brochure designed and produced in the UK.
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| Copyright in all original copy on this page rests with Steve Coxon or Steve Coxon Creative Services Ltd. Any other copy, trademarks or other branding devices are the property of their respective owners and are used here only insofar as they form part of the portfolio of work carried out in the past by Steve Coxon on behalf of clients and, in line with advertising industry practice, are shown purely for the purposes of providing information about the capabilities of Steve Coxon and Steve Coxon Creative Services Ltd. Use of third party trade marks and branding devices does not imply that these third parties endorse or have any connection with Steve Coxon or Steve Coxon Creative Services Ltd. Similarly, the mention of any third party should not be taken as an endorsement or recommendation by Steve Coxon or Steve Coxon Creative Services Ltd. This page may be printed for reference purposes only. | ||||