Content creation for websites. It's an area of copywriting that requires more than simply the ability to write informatively and persuasively.
Writing for websites has to take into account keywords that people may use to find your website using search engines such as Google and Bing. Incorporating these keywords into your website as naturally as possible is where a copywriter can help to make your website more effective.
Content creation can also include creating videos, infographics and other communication tools that help your website to be user-friendly and engaging.
What is copywriting anyway? The dictionary definition is “original writing that is meant to be copied”. Originally, this meant writing that was produced for newspapers or other types of print. Times have moved on. These days, […]
In many ways, copywriting for a website is like writing anything else. You need a clear idea of who you’re talking to, what you want to say and how you want your audience to react. […]