What can you do to make your advertising work harder? There's more to it than finding a snappy headline and a strong image. There are a number of key questions you need to ask yourself. Who do I want this advertisement to attract? What is it about my product or service that would make those people want to find out more? How do I want them to respond to the advertisement?

Once you've answered those questions, you need to ask yourself another. How do I get my message across in the most motivating and effective way? You may be able to write this yourself. But, if you hit a wall or the message doesn't seem to be working, get in touch.