Advertising
What can you do to make your advertising work harder? There's more to it than finding a snappy headline and a strong image. There are a number of key questions you need to ask yourself. Who do I want this advertisement to attract? What is it about my product or service that would make those people want to find out more? How do I want them to respond to the advertisement?
Once you've answered those questions, you need to ask yourself another. How do I get my message across in the most motivating and effective way? You may be able to write this yourself. But, if you hit a wall or the message doesn't seem to be working, get in touch.
Anyone can write - Who needs a copywriter?
What is copywriting anyway? The dictionary definition is “original writing that is meant to be copied”. Originally, this meant writing that was produced for newspapers or other types of print. Times have moved on. These days, […]
Writing your Website - Be easy to find
In many ways, copywriting for a website is like writing anything else. You need a clear idea of who you’re talking to, what you want to say and how you want your audience to react. […]
Getting noticed - Stand Out from the Crowd
Your marketing messages live in a crowded world. Online. On social media. On TV. On posters. At the cinema. In newspapers and magazines. In the mail. On petrol station forecourts…the number of routes through which […]