How effectively do you communicate with your own organisation? As you’ll know from your own inbox, anyone can splurge out emails, memos, reports… and cc the world. To be effective, however, good internal communications need […]

What is copywriting anyway? The dictionary definition is “original writing that is meant to be copied”. Originally, this meant writing that was produced for newspapers or other types of print. Times have moved on. These days, […]

In many ways, copywriting for a website is like writing anything else. You need a clear idea of who you’re talking to, what you want to say and how you want your audience to react. […]

Your marketing messages live in a crowded world. Online. On social media. On TV. On posters. At the cinema. In newspapers and magazines. In the mail. On petrol station forecourts…the number of routes through which […]

Know your audience. That’s one of the key factors for success in copywriting. You need to be able to put yourself in your target market’s shoes. To know how they think. To understand how they […]