The thing about copywriting is that everyone can do it. After all, it’s just writing, isn’t it?
Actually, it’s a bit more than that. It’s about understanding the client, their industry, the brief, the target audience and what sort of response is required.
This applies to whatever type of communication you need: business-to-business, business-to-consumer, websites, e-mails, brochures, leaflets, commercials, exhibitions and events, internal communications, business presentations…the works.
Which is where I come in.
I’ve been successfully working with advertising agencies, design consultancies, webheads and clients for donkey’s years. I’d love to work with you, too.
Take a look around my site and get in touch for a no-obligation quote. After all, if you’ve read this far, we ought to be talking.
In the meantime, here’s a video I recently filmed and edited for a charity close to home in Devon, Art Raft for Health:
What is copywriting anyway? The dictionary definition is “original writing that is meant to be copied”. Originally, this meant writing that was produced for newspapers or other types of print. Times have moved on. These days, […]
In many ways, copywriting for a website is like writing anything else. You need a clear idea of who you’re talking to, what you want to say and how you want your audience to react. […]
Your marketing messages live in a crowded world. Online. On social media. On TV. On posters. At the cinema. In newspapers and magazines. In the mail. On petrol station forecourts…the number of routes through which […]
Know your audience. That’s one of the key factors for success in copywriting. You need to be able to put yourself in your target market’s shoes. To know how they think. To understand how they […]